Since he first appeared in Steam Boat Willie (or Plane Crazy if you count being drawn as opposed to being released), Mickey has captured our hearts.  Now, the Disney Store wants you to open your hearts to celebrate "I Love Mickey Month" and have planned some fun free events for kids and some lower priced items for adults. 

Details after the jump.

Here is the press release

Disney Store Celebrates "I Love Mickey" In February With Fun Activities And Loveable New Mickey And Minnie Products For Under $20

WHO: Join Disney Store for the "I Love Mickey" celebration throughout February

WHAT: Disney Store will host activities all month long to celebrate the world's most iconic character Mickey Mouse, and his friend Minnie Mouse. Come join the fun with daily activities the entire family can enjoy, and check out the adorable "I Love Mickey" products for under $20 including new lovable Mickey and Minnie plush just in time for Valentine's Day, stationery, and an assortment of apparel and accessories for kids and adults available at Disney Store and www.DisneyStore.com

WHEN: "I Love Mickey" Daily Activities Include:

 Mickey Storytime and Sing-along
February 7-13, M-F at 5 p.m. and 7p.m.; Sat. and Sun. at 1 p.m. and 4 p.m.

 Mickey Trivia
February 14-20, M-F at 5 p.m. and 7p.m.; Sat. and Sun. at 1 p.m. and 4 p.m.

 Learn to Draw Mickey
February 21-27, M-F at 5 p.m. and 7p.m.; Sat. and Sun. at 1 p.m. and 4 p.m.

Join us February 10 at 5 p.m. and 7 p.m. for Mickey Valentine's Craft Activity and Storytime

*Dates and times are subject to change. For the most up-to-date information, please call your local store or go to www.disneystore.com/updates

WHERE: Select Disney Store locations nationwide

MEDIA OPPORTUNITIES:

•  Include "I Love Mickey" products for under $20 in Valentine's Day gift ideas stories
• Include "I Love Mickey" activities in calendar listings
• Join an "I Love Mickey" in-store activity at a Disney Store and blog about it!
•  Take a picture in your "I Love Mickey" Tee or with your plush Mickey or Minnie and post it to Disney Store's Facebook at www.facebook.com/DisneyStore
• Ask your readers to take a picture with thier favorite Mickey product to join the "I Love Mickey" celebration and post it to Disney Store's Facebook Fan Page at www.facebook.com/DisneyStore. Ten (10) winners will be selected to receive Disney Gift Cards!

MORE: To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902- 2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

About Disney Store North America
The Disney Store retail chain is owned and operated in the United States by Disney Store USA, LLC and in Canada by Disney Store Canada Inc. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. In 1987, Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America, each offering a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies.