- A first-person perspective, photo-realistic video of Hogsmeade and Hogwarts castle
- The Wizarding World News, which will provide guests with information about The Wizarding World of Harry Potter
- Visuals and details about the various shops, attractions and the eating establishment in the land
- Owl Post e-cards for friends and family
The website begins a new brand campaign – “Be Courageous. Be Outrageous. Be Extraordinary.” – showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D and more.
“We are incredibly excited to be launching our new brand campaign for Universal Orlando Resort with a glimpse of The Wizarding World of Harry Potter,” said Alice Norsworthy, executive vice president of marketing and sales for Universal Orlando Resort. “We know our guests will be thrilled to see the excitement in store for them once this new area opens this spring.”
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.