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Disney Expands Deal With Stan Lee

1/13/2010

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Everyone knew about Disney's plan to acquire Marvel. But, what many may not remember was that the Mouse had previously entered into an arrangement with Stan Lee to develop entertainment for Disney in 2007.  The Walt Disney Co. upped its interest in this deal by exercising a first look option and acquiring a 10 percent stake in POW! Entertainment for $2.5 million.  Also interesting, is the fact that this new deal includes exclusive consulting services and enhanced rights to POW! content.  Will Disney be picking Stan's brain about another recent acquisition?

More after the jump.

Here is the press release:

POW! Entertainment Expands Ties with Disney

LOS ANGELES--(BUSINESS WIRE)--Building on an already successful three year creative and business relationship, POW! (Purveyors of Wonder) Entertainment Inc. (Pink Sheets: POWN), the advanced media and entertainment company led by comic book and motion picture icon Stan Lee, announced today it is deepening its ties with The Walt Disney Company.

“Stan has incredible creative energy and continues to come up with great original stories that can work across many of our platforms, ranging from console games to motion pictures and from our boys-focused Disney XD network to mobile devices”

.“Enhancing our relationship with one of the world’s most creative and innovative entertainment companies makes perfect sense given all the exciting projects we have underway,” said Lee, Chairman and Chief Creative Officer of POW! “Disney has been a great partner for us and we look forward to working closely with them in the coming years. In addition to the huge creative opportunity this affords POW!, it also provides for the next positive stage in the expansion of the company itself."

Walt Disney Studios entered into a first-look deal with POW! in 2007 and since then has worked closely with the world-renowned Lee on the development of a number of projects. Under the new arrangement, Walt Disney Studios expands that relationship through enhanced rights to the creative output of POW! as well as certain exclusive consulting services. Disney will also take a 10% equity stake in POW! for $2.5 million.

Earlier this year, Disney agreed to acquire Marvel Entertainment Inc., the company that owns the most iconic characters associated with Lee, including Spider Man, The Incredible Hulk and X Men. Marvel shareholders were expected to vote today on the transaction.

“Stan has incredible creative energy and continues to come up with great original stories that can work across many of our platforms, ranging from console games to motion pictures and from our boys-focused Disney XD network to mobile devices,” said Bob Chapek, President, Worldwide Distribution, Walt Disney Studios. “Put that together with his knowledge and familiarity of the Marvel universe and it makes perfect sense to extend our excellent working relationship with Stan and POW!”

ABOUT POW! (PURVEYORS OF WONDER) Entertainment, Inc.: An advanced media and entertainment company with a first-look deal with Disney, POW! was founded by Stan Lee, together with award winning producer Gill Champion and intellectual property specialist Arthur Lieberman Esq., to create, produce and license original intellectual properties. POW! specializes in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, video games, merchandising and related ancillary markets, all of which contribute to global expansion. To find out more, check out www.powentertainment.com.
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