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Marvel Drops Diamond and Picks Up Hachette for Book Store Market

4/19/2010

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I completely forgot to post this.

Last week Marvel announced that it was leaving Diamond and going to book distributor Hachette Books to distribute its trades to the book store.  Some people are saying this is the downfall of Diamond.  I don't think so.  In fact, marvel signed an exclusive with Diamond for the direct market distribution.  What I do fear is that there won't be as many deep discounted Marvel Trades at conventions (now that books will be returnable).  But, at least comic shops won't be sent book store returns  by diamond.  here are the releases.

HACHETTE BOOK GROUP TO HANDLE SALES AND DISTRIBUTION OF MARVEL BOOKS INTO TRADE

Effective September 1, 2010, Marvel books will be sold and distributed into the traditional and non-traditional trade book channels throughout the world by Hachette Book Group. Marvel will continue its exclusive relationship with Diamond Comics Distributor to distribute its product into the comic shop market.

“Teaming with Hachette allows us to even more aggressively grow our presence in the book market, exposing new readers to Marvel’s great library of characters and stories. With Hachette’s overwhelming success in the book market, we can’t imagine a better partner as Marvel looks to expand its presence in the book market” said David Gabriel, Marvel Senior Vice President of Sales & Circulation.

Ken Michaels, Hachette COO said "We're thrilled to be partnering with Marvel. Hachette's world-class distribution and broad sales reach, combined with Marvel's outstanding brand and product line, is sure to be a powerful combination.”

About Hachette Book Group:
Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital.

HBG also provides a wide range of custom distribution, fulfillment and sales services to third party publishers including Harry N. Abrams, Amazing People Club, Chronicle Books, Filipacchi Publishing, Gildan Media, Guinness World Records, Hachette UK, InnovativeKids, Octopus Books USA, Oxmoor House, Peterson’s, Phaidon Press, and Time Inc. Home Entertainment.

About Marvel:
Marvel Entertainment, LLC. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).  Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online.  For more information visit www.marvel.com

Contact: Sophie Cottrell, Hachette Book Group, 212-364-1281, Sophie.cottrell@hbgusa.com  

MARVEL PRESS RELEASE

Marvel leaves Diamond for book market distribution By: Stephen Schleicher | April 12th, 2010

While the headline may seem dire, Marvel is only leaving Diamond for book market distribution, opting to go to the Hachette Book Group.

Press Release

Effective September 1, 2010, Marvel books will be sold and distributed into the traditional and non-traditional trade book channels throughout the world by Hachette Book Group. Marvel will continue its exclusive relationship with Diamond Comics Distributor to distribute its product into the comic shop market.



“Teaming with Hachette allows us to even more aggressively grow our presence in the book market, exposing new readers to Marvel’s great library of characters and stories. With Hachette’s overwhelming success in the book market, we can’t imagine a better partner as Marvel looks to expand its presence in the book market” said David Gabriel, Marvel Senior Vice President of Sales & Circulation.
Ken Michaels, Hachette COO said “We’re thrilled to be partnering with Marvel. Hachette’s world-class distribution and broad sales reach, combined with Marvel’s outstanding brand and product line, is sure to be a powerful combination.”
About Hachette Book Group:
Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital.

HBG also provides a wide range of custom distribution, fulfillment and sales services to third party publishers including Harry N. Abrams, Amazing People Club, Chronicle Books, Filipacchi Publishing, Gildan Media, Guinness World Records, Hachette UK, InnovativeKids, Octopus Books USA, Oxmoor House, Peterson’s, Phaidon Press, and Time Inc. Home Entertainment.

About Marvel:
Marvel Entertainment, LLC. is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com



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